Our Mission
Empowering women to rebuild their strength while protecting our planet's wildlife
Why We Exist
We believe every woman deserves to feel strong—not just physically, but mentally and emotionally. Born from a deep compassion for women recovering from trauma and abuse, YAYA offers more than just clothing.
It's a daily reminder of your resilience. Every piece is designed to move with you as you rebuild, reclaim, and rise. Movement isn't just exercise—it's medicine for the mind and soul.
When you wear YAYA, you're not just wearing activewear. You're wearing a statement of strength, a symbol of survival, and a commitment to supporting both women and wildlife.
Meet the Founders
The hearts and minds behind YAYA
Leo & Yasmin
Leo & Yasmin
YAYA was founded by Leo and Yasmin, two individuals united by a shared vision: to create a brand that does more than sell clothes—it heals, empowers, and transforms.
Having witnessed the struggles of women close to them, they understood that recovery isn't just about therapy or support groups—it's also about reclaiming your body, your confidence, and your power through movement.
"We wanted to create something that women could put on every day and feel reminded of their own strength. Something that says: you've survived, you're rebuilding, and you're unstoppable."
— Yasmin, Co-Founder
Our Values
These principles guide every decision we make
Compassion First
Born from a deep compassion for women recovering from trauma and abuse, every decision we make is guided by empathy and understanding.
Women's Charities - 5%
5% of every purchase directly supports women's abuse charities and movements—funding shelters, therapy, job training, and safe housing for survivors.
Wildlife Protection - 5%
5% of profits support wildlife protection initiatives, preserving natural habitats and protecting endangered species around the world.
Strength & Resilience
Our activewear is designed to be a daily reminder of your resilience. Every piece moves with you as you rebuild, reclaim, and rise.
Our Commitment
Every purchase makes a difference
To Wildlife Protection
To Women's Abuse Charities
Total Impact Per Purchase
Movement as Medicine
Research shows that physical movement is one of the most powerful tools for healing from trauma. It helps regulate the nervous system, release stored tension, and rebuild the connection between mind and body.
Whether it's yoga, running, weight training, or simply a morning stretch—every movement is a step toward healing. YAYA is designed to be with you on that journey, supporting every stretch, every lift, every step forward.
Join Our Mission
Every purchase supports women rebuilding their lives and protects wildlife. Shop consciously, move powerfully, make an impact.